'SUNSET' Angel Sweet tomato sales have skyrocketed
'SUNSET' Angel Sweet tomato sales have skyrocketed
Since its launch in 2012, the "SUNSET" Angel Sweet tomato has become one of Mastronardi Produce's fastest-growing tomato brands to date. From 2012-13 alone, Angel Sweet sales skyrocketed.
“Our Angel Sweet tomatoes have a flavor that is what we call 'miraculously sweet,'” Paul Mastronardi, chief executive officer, said in a press release. “No other grape tomato comes close to that distinct sweetness.”
“They are undoubtedly one of our fastest-growing tomatoes,” Mastronardi said. “These have quickly become a kitchen staple, just like our Campari tomatoes.”
Sales have grown so much that Mastronardi Produce keeps growing more Angel Sweets to keep up with demand, but stores are selling out.
“We have a brand new crop coming in March,” Mastronardi said. “We’re dedicating more and more acres to Angel Sweet so we can give consumers everywhere what they want.”