Dulcinea Farms focusing on spring and summer production
Dulcinea Farms focusing on spring and summer production
Since its acquisition by Pacific Trellis on Jan. 1, Dulcinea Farms has turned its attention to spring and summer production for this year.
"Melon season has become a year-round business but there is such an increase in watermelon demand starting in May versus the winter months," John McGuigan, general manager of Dulcinea Farms, said in a press release. "It's important we kick off the season with strong quality and marketing promotions in place to support the largest volume year so far for Dulcinea."
"Dulcinea's summer program will include the flagship branded melons, such as the PureHeart mini watermelon, Tuscan cantaloupe and Ruby Bliss large seedless watermelon, but we are also focusing on new watermelon varieties that will be sure to complement the current portfolio" Linda Chen, chief financial officer and a partner at Pacific Trellis, added in the press release. "A continuous supply of new varieties is key to driving this business and we are putting significant efforts to forward this initiative."
Dulcinea's summer production will begin domestically in mid-May in Yuma, AZ, for the West Coast and in Newberry, FL, for the East Coast.
"Our current winter production has been off to a slow start with some weather challenges, but we hope over the next few weeks to ramp back up to our expected volumes" McGuigan added in the press release. "Projection for the northern Mexico quality and volumes for early spring look very good, so we hope to promote frequently on both our PureHearts and Ruby Bliss watermelons."
Under the new ownership of Pacific Trellis, Dulcinea is looking forward to bringing more innovation to the pipeline and continuing to deliver the quality standard and promoting the brand, according to the press release.