Pink Lady America offers Valentine’s Day challenge
Pink Lady America offers Valentine’s Day challenge
Knowing there may be some risk in looking like a spoilsport, the folks at Pink Lady America are defying tradition by asking those giving not-so-healthy gifts on Valentine’s Day to instead consider more nutritious alternatives.
“Nobody is happier than we are about the start of a consumer turn toward healthier choices in the supermarket, especially when it comes to fruit and vegetables,” said John Reeves, general manager of Pink Lady America in Yakima, WA.
“At the same time we aren’t suggesting there not be a continued giving of Valentine’s Day presents that are sweet and tasty," he said. "All we’re saying is there’s an easy way to give a loved one a very tasty treat and have it be healthy too.”
Reeves is recommending apples for Valentine’s Day. “Yes, you could say I’m a tad bit partial when it comes to 'Pink Lady' Apples,” he said. “But it is the only truly pink apple in the supermarket and it really delivers when it comes to flavor. Don’t need candy to have sweetness and with this apple there’s a bonus as it’s not just sweet, it’s sweet-tart.”
Reeves’ suggestion for Valentine’s Day doesn’t stop on Feb. 14. Pink Lady America is pushing healthy eating in a very big way all season long. In fact, it has developed a program with something for most everyone.
Its first move is an educational program thats takes a straight-forward approach in comparing the specific nutritional aspects of apples to what are often called junk foods. Its initial example uses calories and sodium with respective totals for the junk foods easily telling the health story for apples.
Next up is a program called Take A 'Pink Lady' For A Walk, which as a reference uses a study touting the benefits of a daily 20 minute walk when it comes to improved heart health. In this program walkers are encouraged to add the benefit of a convenient Pink Lady snack. Kids are invited to go along as well.
Speaking of children, the third part of the "Pink Lady" brand promotion will call on the results of a well-known study from Cornell University. It showed that when products such as apples are branded by cartoon stickers, they are more likely to be selected by kids who can also choose branded products not known to be as healthy.
