California Sweet Potato Council launches new marketing campaign
California Sweet Potato Council launches new marketing campaign
The California Sweet Potato Council has teamed up with Ketchum, a leading public relations firm in San Francisco, to launch a new marketing campaign that includes a fresh new logo and website in an effort to represent the California difference.
In addition, the campaign seeks to boost consumer outreach through social media and food bloggers.
"Sweet potatoes are multi-faceted marvels, and California sweet potatoes have a real story to tell," Jason Tucker, a California sweet potato grower and member of the council, said in a press release. "California's sandy soil, green environment and warm-dry climate provide the perfect fit for a better sweet potato, not to mention the beautiful shape and rich colorful skin. These are just a few of the key differences that set us apart."
The initial phase of the marketing campaign includes a brand new logo that encompasses the California sunshine and three shades of sweet potatoes, which represent California's wide variety.
Along with the logo, the fresh new website gives consumers and trade on-trend access to information about California varieties, recipes, nutrition, hints and news.
"Our goal is to promote the value and benefit of California sweet potatoes," Tucker added in the press release. "We want to engage everyone in the discussion about the benefits of a "Natural-Fit" California sweet potato. Our website format and social media allow for that conversation to grow into the future."
The new logo and website can be viewed at CASweetpotatoes.com. Social media pages on Facebook and Pinterest are also part of the campaign.