Bab? Farms and Phillip Moreland part ways
Bab? Farms and Phillip Moreland part ways
Santa Maria, CA-based Bab? Farms Inc. and Phillip Moreland, the company?s vice president of sales and marketing, have come to an amicable parting as of Feb. 1.
Greg Pedigo, president of Bab? Farms, told The Produce News Feb. 7, that he and Mr. Moreland mutually agreed to the split. "It wasn?t the right fit," Mr. Pedigo said. "I consider him a friend and would recommend him [for employment]."
Mr. Pedigo said that Mr. Moreland is used to managing "40 or 50 salespeople? instead of a three-person sales staff such as that of Bab? Farms. The decision to part ways comes six months into Mr. Moreland?s stint at Bab? Farms.
Mr. Pedigo said that at present, Bab? Farms is not actively seeking a replacement for him.
Mr. Moreland, 56, told The Produce News Feb. 8 that he is considering several employment options and that he?d like to remain in produce sales and marketing in a senior management capacity.
As for his departure from Bab? Farms, he said he has nothing but respect for the Lundberg and Pedigo families " owners of the operation.
?They gave me a great opportunity as vice president of sales and marketing," Mr. Moreland said. "We took a hard look at it. There wasn?t anything bad or wrong, companies just come to these decisions."
Mr. Moreland said he?s proud Bab? Farms came out with three new value-added specialty products during his time there.
Mr. Moreland came to Bab? Farms in June from Salinas, CA-based NewStar Fresh Foods, where he had been director of new business development in the sales and marketing department, working mainly with value-added spinach and value-added green onions.
Prior to NewStar, Mr. Moreland was national sales manager for London-based EPL Technologies, working out of Salinas. He has 15 years in the fresh produce industry, getting his start at Salinas-based Tanimura & Antle.
Bab? Farms grows, processes and ships more than 100 commodity items. Among the items are specialty and baby produce including spinach, carrots, cauliflower, squash and 15 lettuce varieties.
Greg Pedigo, president of Bab? Farms, told The Produce News Feb. 7, that he and Mr. Moreland mutually agreed to the split. "It wasn?t the right fit," Mr. Pedigo said. "I consider him a friend and would recommend him [for employment]."
Mr. Pedigo said that Mr. Moreland is used to managing "40 or 50 salespeople? instead of a three-person sales staff such as that of Bab? Farms. The decision to part ways comes six months into Mr. Moreland?s stint at Bab? Farms.
Mr. Pedigo said that at present, Bab? Farms is not actively seeking a replacement for him.
Mr. Moreland, 56, told The Produce News Feb. 8 that he is considering several employment options and that he?d like to remain in produce sales and marketing in a senior management capacity.
As for his departure from Bab? Farms, he said he has nothing but respect for the Lundberg and Pedigo families " owners of the operation.
?They gave me a great opportunity as vice president of sales and marketing," Mr. Moreland said. "We took a hard look at it. There wasn?t anything bad or wrong, companies just come to these decisions."
Mr. Moreland said he?s proud Bab? Farms came out with three new value-added specialty products during his time there.
Mr. Moreland came to Bab? Farms in June from Salinas, CA-based NewStar Fresh Foods, where he had been director of new business development in the sales and marketing department, working mainly with value-added spinach and value-added green onions.
Prior to NewStar, Mr. Moreland was national sales manager for London-based EPL Technologies, working out of Salinas. He has 15 years in the fresh produce industry, getting his start at Salinas-based Tanimura & Antle.
Bab? Farms grows, processes and ships more than 100 commodity items. Among the items are specialty and baby produce including spinach, carrots, cauliflower, squash and 15 lettuce varieties.