Gourmet Trading Co. launches new asparagus packaging
Gourmet Trading Co. launches new asparagus packaging
Gourmet Trading Co. is debuting its new tray and flow-wrapped asparagus product. The packaging features a modern, natural look that is expected to garner a positive response from consumers. The new pack is state-of-the-art — extending shelf life to ensure the product is at its freshest — all while having a natural, eco-friendly look and feel.
“This new asparagus product is perfect for the next generation of consumers, who are concerned about getting not only the freshest asparagus possible but are also looking for a pack that is pleasing to the eye and easy on the environment.” Julia Inestroza, Gourmet Trading's marketing director, said in a press release.
The tray, available in any size ranging from eight ounces to one pound, is made of a 100 percent compostable fiber, and a compostable PLA film is used as well. Gourmet Trading described it as the next step in the evolution of the fresh asparagus category.
"We suggest displaying Gourmet Trading Company tray asparagus in the refrigerated section of the fresh produce department or in the fresh-cut section to maximize sales to those customers specifically looking for a product like this," said Chloé Varennes, marketing manager. "Also, to increase efficiency, the tray asparagus can be packed in our awarding two-piece display-ready box, saving retailers time and money.”