Pride of New York showcased at Eastern Produce Council meeting
Pride of New York showcased at Eastern Produce Council meeting
TEANECK, NJ -- New York state Agriculture Commissioner Patrick H. Brennan showcased the Pride of New York marketing and promotional program March 28 to the members of the Eastern Produce Council at its monthly meeting, held here at the Glenpoint Marriott.
"Presenting the Pride of New York program to the Eastern Produce Council provides us with a unique opportunity to reach out to the metropolitan produce industry to reinforce the sense of pride New York state has in its great agricultural bounty," Mr. Brennan said. "This evening also allows Pride of New York members to meet produce buyers in person and create relationships and dialogue that many times results in sales opportunities."
The Eastern Produce Council is a trade association whose membership consists of more than 400 fresh produce retailers, wholesalers and transporters within the metropolitan New York area. Produce companies, organizations and other departments of agriculture typically sponsor the council's meetings.
Two Pride of New York members spoke on behalf of the program. Jim Vincent, chairman of the New York State Advisory Council on Agriculture and president of L-Brooke Farms, a 7,000-acre vegetable and grain farm in Orleans County, endorsed the program's importance by speaking about the pride farmers have in their businesses and products.
Also from Orleans County, Maureen Torrey Marshall of Torrey Farms, a 10,000-acre fresh market vegetable, processing vegetable, dairy and grain farm, was on hand to introduce a special guest for the evening and to comment on the importance of farm labor as it relates to immigration policy. Ms. Marshall, also serving on the board of directors and as chairman-elect of the United Fresh Fruit & Vegetable Association, introduced Tom Stenzel, president of United.
During dinner, members of the Eastern Produce Council enjoyed wine from Brotherhood Winery, located in the Hudson Valley. Brotherhood, a Pride of New York member, has the largest underground wine cellars and is the oldest continually operating winery in America.
The Pride of New York program is designed to help consumers identify high-quality, local products. The Pride of New York program also assists farmers and food processors in branding their products by using the Pride of New York emblem and encourages retailers and restaurants to highlight the New York state products they use and sell by displaying the emblem.
Currently, the Pride of New York Program has over 1,500 members statewide that include growers, wineries, food processors, foodservice and retail outlets, agri-tourism initiatives and other organizations that support New York agriculture.
"Presenting the Pride of New York program to the Eastern Produce Council provides us with a unique opportunity to reach out to the metropolitan produce industry to reinforce the sense of pride New York state has in its great agricultural bounty," Mr. Brennan said. "This evening also allows Pride of New York members to meet produce buyers in person and create relationships and dialogue that many times results in sales opportunities."
The Eastern Produce Council is a trade association whose membership consists of more than 400 fresh produce retailers, wholesalers and transporters within the metropolitan New York area. Produce companies, organizations and other departments of agriculture typically sponsor the council's meetings.
Two Pride of New York members spoke on behalf of the program. Jim Vincent, chairman of the New York State Advisory Council on Agriculture and president of L-Brooke Farms, a 7,000-acre vegetable and grain farm in Orleans County, endorsed the program's importance by speaking about the pride farmers have in their businesses and products.
Also from Orleans County, Maureen Torrey Marshall of Torrey Farms, a 10,000-acre fresh market vegetable, processing vegetable, dairy and grain farm, was on hand to introduce a special guest for the evening and to comment on the importance of farm labor as it relates to immigration policy. Ms. Marshall, also serving on the board of directors and as chairman-elect of the United Fresh Fruit & Vegetable Association, introduced Tom Stenzel, president of United.
During dinner, members of the Eastern Produce Council enjoyed wine from Brotherhood Winery, located in the Hudson Valley. Brotherhood, a Pride of New York member, has the largest underground wine cellars and is the oldest continually operating winery in America.
The Pride of New York program is designed to help consumers identify high-quality, local products. The Pride of New York program also assists farmers and food processors in branding their products by using the Pride of New York emblem and encourages retailers and restaurants to highlight the New York state products they use and sell by displaying the emblem.
Currently, the Pride of New York Program has over 1,500 members statewide that include growers, wineries, food processors, foodservice and retail outlets, agri-tourism initiatives and other organizations that support New York agriculture.
