DNE seeing higher Brix levels in Florida citrus
DNE seeing higher Brix levels in Florida citrus
Kathy Hearl, marketing promotions manager for DNE World Fruit Sales, said consumers can expect to see top-quality Florida fresh citrus in the produce department this season. “The eating quality has been very good,” she told The Produce News. “We are seeing higher Brix levels this season, and the fruit is shaping up nicely. The packouts have been higher than last season.”
Although fruit is showing some evidence of wind scarring on the outside, Hearl said this does not affect the eating quality of the fruit.
Bernard Egan & Co./DNE World Fruit Sales is a leading marketer of Florida fresh citrus and is one of the larger independently owned citrus marketers in the world. This season, DNE is seeing higher Brix levels in its citrus, and packouts have been higher. Bernard Egan & Co./DNE World Fruit Sales is a leading marketer of Florida fresh citrus and is one of the larger independently owned citrus marketers in the world. DNE is headquartered in Fort Pierce, FL.
Hearl said Bernard Egan & Co. will move into its first century of operation in 2014.
“DNE is currently selling several varieties and will promote each variety as it comes into season between now and May,” she said. “Navel oranges will be available through December. Sunburst tangerines are available late October through December with November and December being the peak promotion period.”
Grapefruit is marketed from October to May. The peak promotion period for red grapefruit begins at Thanksgiving and continues to March. Star red grapefruit movement will begin in December.
Cara Cara Navels are available beginning in mid-November, with movement continuing through mid-December.
“Hamlin juice oranges are now available and then we will move into Mid-Sweet juice oranges in December and January,” Hearl said. “The Valencia juice oranges will round out the season beginning in late February through May.”
