Strong sales show success of early season 'Pink Lady' brand
Strong sales show success of early season 'Pink Lady' brand
As the harvest of the Cripps Pink apple is under way in Washington state, the shipments of its earlier version as sold under the “Pink Lady” brand have been displaying very good movement to retail markets as consumers celebrate its new availability.
“The volume of the early ‘Pink Lady’ brand apple shipped from the state during October was very strong, which is good news for its consumers,” John Reeves, general manager of Pink Lady
Pink Lady apples have seen very good movement to retail markets.America LLC in Yakima, WA, said in a press release. “A good example of this success was product movement numbers from the Yakima Valley Growers-Shippers Association, which recorded shipments for the week of Oct. 21-27 of 32,000 cartons.”
This number is part of an impressive month of October, as the week of Oct. 14 saw the movement of 13,000 cartons and the week before totaled 9,000.
While these are solid shipment numbers, the real significance is the impact at retail on traditional “Pink Lady” brand consumers who can now enjoy having this apple available during a time where it previously had disappeared from stores.
This earlier ‘sister’ to the apple already wearing the Pink Lady trademark for over a decade is harvested in early October as compared to late October and early November. It also lives up to the brand promise established by standard Cripps Pink, which has made it a consumer favorite.
Those consumers are finding the same dessert-quality crunch, and a very pleasing pink color in the early Pink Lady and benefiting from a primary difference when it’s time to harvest.
“Where the standard Cripps Pink apple sometimes requires brief storage time for its sugars and acid to balance, early Pink Lady is ready for market right away,” Reeves said. “It’s actually a tasty and crunchy treat right off the tree.”