Newman's Own Organics hits the streets
Newman's Own Organics hits the streets
CHICAGO -- Larger-than-life graphics of Newman's Own Organics hit the streets of Illinois, Indiana, Michigan and Wisconsin this month. The graphics cover the entire body of delivery trucks belonging to Goodness Greeness, a leading distributor of organic produce in the Midwest, and are the result of a distribution partnership between Goodness Greeness and Newman's Own Organics.
The development marks the first use of Newman's Own Organics graphics on a vehicle. Bob Scaman, president and chief executive officer of Chicago-based Goodness Greeness, designed the ad campaign to highlight the partnership between the two companies. The ad campaign uses Goodness Greeness delivery trucks as moving billboards. The white trucks serve as a fresh backdrop for the Newman's Own Organics artwork, which covers the entire body of the trucks.
"We continuously seek out products that contribute to well being and health," said Mr. Scaman. "The high level of recognition of the Newman family name is a great way to raise the general level of awareness of organic products."
Goodness Greeness has been dedicated to bringing the freshest organic produce to consumers in the Midwest since its founding in 1991. Newman's Own Organics was established as a division of Newman's Own in 1993, and became a separate company in late 2001. Headed by Paul Newman's daughter, Nell Newman, the company develops products from certified organic ingredients. All products are certified organic by Quality Assurance International.
"We are so happy to partner with Goodness Greeness to bring these great organic products to midwestern consumers," said Ms. Newman. "Goodness Greeness adheres to the highest standards of quality and has one of the best cold-chain management systems in place. We know that our produce is always going to arrive on the grocers' shelves as fresh and beautiful as when it came out of the field."
Newman's Own offers organic food products with wide consumer appeal. "We feel that people want to know more about the food they eat, not just how much fat or cholesterol a product contains," said Ms. Newman. "How ingredients are grown and processed on the way to their grocers' shelf is becoming more important to today's consumer. Once people see how much organic foods have improved since the early days of packaged 'health' foods, we hope they'll try other organic food products."
The development marks the first use of Newman's Own Organics graphics on a vehicle. Bob Scaman, president and chief executive officer of Chicago-based Goodness Greeness, designed the ad campaign to highlight the partnership between the two companies. The ad campaign uses Goodness Greeness delivery trucks as moving billboards. The white trucks serve as a fresh backdrop for the Newman's Own Organics artwork, which covers the entire body of the trucks.
"We continuously seek out products that contribute to well being and health," said Mr. Scaman. "The high level of recognition of the Newman family name is a great way to raise the general level of awareness of organic products."
Goodness Greeness has been dedicated to bringing the freshest organic produce to consumers in the Midwest since its founding in 1991. Newman's Own Organics was established as a division of Newman's Own in 1993, and became a separate company in late 2001. Headed by Paul Newman's daughter, Nell Newman, the company develops products from certified organic ingredients. All products are certified organic by Quality Assurance International.
"We are so happy to partner with Goodness Greeness to bring these great organic products to midwestern consumers," said Ms. Newman. "Goodness Greeness adheres to the highest standards of quality and has one of the best cold-chain management systems in place. We know that our produce is always going to arrive on the grocers' shelves as fresh and beautiful as when it came out of the field."
Newman's Own offers organic food products with wide consumer appeal. "We feel that people want to know more about the food they eat, not just how much fat or cholesterol a product contains," said Ms. Newman. "How ingredients are grown and processed on the way to their grocers' shelf is becoming more important to today's consumer. Once people see how much organic foods have improved since the early days of packaged 'health' foods, we hope they'll try other organic food products."
