J&J Produce unveiling new company name and image at PMA Fresh Summit
J&J Produce unveiling new company name and image at PMA Fresh Summit
J&J Produce, a grower and distributor of Bell peppers, cucumbers, squash, tomatoes and eggplant based in Loxahatchee, FL, has changed its name to J&J Family of Farms and transformed its corporate brand image.
The new name and brand look was designed to embrace J&J's forward movement and future growth as the company looks to expand its retail and foodservice business with national reach. The logo is also designed to create a more consumer-friendly brand image at retail.
"We want to share our farming story with consumers and the new logo and name honors the history and tradition of the family members who founded this business," Brian Rayfield, vice president of business development and marketing for J&J Family of Farms, said in a press release.
The company has evolved from a buying and selling operation supplying primarily the foodservice industry into a farming and growing operation supplying a diverse retail and foodservice customer base across the country. This latest rebranding effort is part of a long-term strategic plan as the company continues to grow and expand as a national supplier.
"We are excited to not only be able to tell our story but also showcase what we are all about - delivering high quality produce, direct from the farm," Rayfield added in the press release.
Established in 1983, J&J Family of Farms produces over 7 million packages annually from company-owned farms and grower partners, and has operations in Florida, Georgia, Tennessee, North Carolina, Texas, Arizona, Mexico and the Dominican Republic.