Guest chef to help Village Farms celebrate 25 years in business
Guest chef to help Village Farms celebrate 25 years in business
Village Farms, a grower and marketer of premium hydroponic greenhouse-grown produce, is marking 25 years in business during the PMA Fresh Summit in New Orleans and will be joined by Chef Darren Brown from Fairmont Pacific Rim as guest chef.
Village Farms will kick off the celebration of this milestone through its tagline, 25 Years - Setting the Standard in Flavor, Quality, and Sustainability, visitors to its booth (No. 1947) will be treated to exclusive recipes created by Chef Brown in honor of its 25th anniversary.
Recipes will be featured on select packages of tomatoes including Delectable TOV, Juicy Beefsteak and Savory Roma varieties using a QR code linking to a micro site where the recipes can be found.
According to Helen Aquino, marketing manager for Village Farms, the mobile ready website will be updated with more recipes for consumers to access throughout the year and make meal planning very easy.
The main focus of these recipes is simple, fresh ingredients that are healthy and easy to prepare, according to Chef Brown.
"The recipes offer an innovative twist on traditional dishes that truly allow the food to speak for itself," he said.
There is also a movie on the micro site (www.villagefarms.com/25yearrecipes) featuring Chef Brown's unique insights on Village Farms tomatoes.
Village Farms will also be featuring the new packaging in the New Product Showcase located in the conference center main lobby.