NatureSweet named PMA Impact Award Finalist
NatureSweet named PMA Impact Award Finalist
NatureSweet, which will be exhibiting at PMA Fresh Summit, has been selected as a finalist for the 2013 Produce Marketing Association Impact Award, which recognizes excellence in packaging. The innovative packaging used for NatureSweet Cherriots, a new product introduced to select markets in March 2013, landed the grower of premium fresh tomatoes among the finalists from more than 60 entries this year.
“It is an honor to be among the select group of PMA Impact Award finalists,” Michael Joergensen, NatureSweet director of marketing, said in a press release. “We are proud of the advances we’ve made to provide high-quality packaging that is guaranteed to keep our tomatoes safe, fresh and great-tasting for our customers.”
The breakthrough packaging for NatureSweet Cherriots provides moms with kids on-the-go with three pre-portioned servings of micro-tomato for ready-to-eat snacking occasions. The packaging makes the product visually appealing and differentiates Cherriots on shelf. The flat surface allows optimal use of space without damaging the product, and material used for the tray is recyclable code 1. Additionally, each package has a 10-digit code that allows NatureSweet to trace it back to the packing dates, packline, greenhouse, facility and materials used.
The PMA Impact Award recognizes trendsetters that create and deliver bold new concepts for produce and floral packaging. Each entry will receive a cumulative score based upon areas of excellence in marketing, sustainability, consumer convenience, food safety, and supply chain efficiency/functionality.
Finalists will display their packaging innovations at the PMA Fresh Summit in New Orleans. The winner will be announced on Friday, Oct. 18.