California Avocado Commission spices up Fresh Summit plans
California Avocado Commission spices up Fresh Summit plans
The California Avocado Commission is putting the finishing touches on its plans for the Produce Marketing Association's Fresh Summit Oct. 18-20 in New Orleans. CAC communications will focus on California avocado proximity to the U.S. market and the commission's marketing programs to support retail sales growth.
At Fresh Summit, CAC staff will share current research about California avocados and avocado category performance potential. CAC's Fall California Avocado Tracking Study results will be available, with insight into the data that inspires CAC's campaign messaging.
Susan Spicer, a New Orleans chef, will have new California avocado recipes to sample at the California Avocado Commission's PMA Fresh Summit booth. Market-level category score cards will be available for retailers interested in learning more about opportunities to maximize sales during the California avocado season.
"We are also excited to invite Fresh Summit registrants to CAC's booth 3015 for a preview of our 2014 marketing plans," said Jan DeLyser, vice president of marketing for the commission. "Retailers visiting our booth will have access to the latest avocado research and the opportunity to enjoy some memorable California avocado dishes highlighting the flavors of the region created by New Orleans' chef Susan Spicer."
Spicer has created three new California avocado recipes with Crescent City flair, and will sample them in CAC's booth on Saturday and Sunday. Spicer has been cooking professionally since 1979, mostly in New Orleans, with a stint in Paris in 1982, and has made numerous guest chef appearances around the world. For the last 20 years, she has been chef and co-owner of Bayona, in the French Quarter, which was voted first in Gourmet magazine's Reader's Choice Poll of America's Top Tables, New Orleans. Spicer also is owner and chef of Mondo in the Lakeview neighborhood of New Orleans and serves on the board of the Gulf Restoration Network.
CAC will be active in social media leading into and throughout Fresh Summit with Twitter and Facebook posts directed both to trade and consumer audiences.