Giumarra Borquez anticipates increased volumes of fall and winter asparagus
Giumarra Borquez anticipates increased volumes of fall and winter asparagus
Giumarra Borquez, the Giumarra Cos.’ vertically integrated asparagus partnership, is projecting excellent volume for the upcoming fall and winter seasons.
“Despite the overall reduced asparagus volume caused by inclement weather, Giumarra Borquez is expecting increased volumes of high-quality asparagus this season,” Bruce Dowhan, general manager of Giumarra Borquez and vice president of the Giumarra Cos., said in a statement. “Fortunately, our main growing region in Obregón was not affected by the storms in Mexico.”
Bruce Dowhan
Beginning in October, the partnership will supply premium-quality Mexican asparagus to North American customers throughout all of fall and winter, covering heavily promotable holidays, including Halloween, Thanksgiving and Christmas.
The asparagus is packed under Giumarra’s “Nature’s Partner” brand, and all asparagus may also be marketed as Fair Trade-certified for retail customers interested in promoting a Fair Trade program. Giumarra Borquez was certified by Fair Trade USA in June 2012.
“We are proud to be the first Fair Trade-certified asparagus grower in the world,” Dowhan added in the press release. “We are seeing increasing consumer awareness and interest in Fair Trade-certified products in the market. Just as our customers look to partner with suppliers who are socially and environmentally conscious, their consumers look to shop at stores with these same qualities.”