Turbana partners with Price Chopper for healthy eating and breast cancer research campaign
Turbana partners with Price Chopper for healthy eating and breast cancer research campaign
Turbana Corp. is partnering again this fall with its retail partner, Price Chopper, for the Pink Ribbon Produce campaign to educate consumers on healthy eating habits and living active lifestyles while also raising funds for breast cancer research and awareness.
The campaign will run Oct. 6 through Nov. 2 and all Turbana bananas at Price Chopper will feature stickers that position the company as a "Proud Supporter of Pink Ribbon Produce."
The money donated by Turbana and Price Chopper consumers goes directly back into local communities; funds raised by the program will go to the National Breast Cancer Foundation and provide mammograms and educational programs to help save the lives of thousands of uninsured women, while educating people how to live healthy lifestyles.
"We are happy to be partnering again with one of our loyal partners, Price Chopper, on a campaign that we believe in and that we've seen directly help benefit women, families, and consumers alike," Marion Tabard, marketing director for Coral Gables, FL-based Turbana, said in a press release. "We hope to have another great year and raise significant dollars to help Price Chopper's community and the greater community at large."
This is the latest in a long series of philanthropic partnerships between Turbana and Price Chopper. Last spring, the companies teamed up for Produce for Kids' "Get Healthy, Give Hope" spring campaign, which educated consumers on healthy eating with fresh produce and raised funds for local children's hospitals in Price Chopper communities. A total of $10,828.70 was donated to Children's Miracle Network Hospitals and the Children's Hospital at Dartmouth.
For more information on the Pink Ribbon Produce campaign, please visit pinkribbonproduce.org.