Mastronardi partners with Pink Ribbon Produce for Breast Cancer Awareness Month
Mastronardi partners with Pink Ribbon Produce for Breast Cancer Awareness Month
Mastronardi Produce, based in Kingsville, ON, will once again be partner with the Pink Ribbon Produce Campaign for the month of October in honor of Breast Cancer Awareness.
Mastronardi's "Sunset" Campari cocktail tomato will be getting a pink makeover to bring awareness to breast cancer research and education as part of the program.
"We always look forward to working with Pink Ribbon Produce every year," Paul Mastronardi, president of Mastronardi, said in a press release. "It's a cause we fondly support and we always strive to advocate healthy lifestyles."
For each Campari purchase made across North America in the month of October, Mastronardi will make a donation to the National Breast Cancer Foundation. Specially marked Pink Ribbon-themed packaging will include a QR code, which will direct shoppers to sunsetcares.com.
The Sunset Cares website (www.sunsetcares.com) has been updated to include information about the brand, Pink Ribbon, and how consumers can get involved in supporting Breast Cancer Awareness via social media. The company will also be holding contests and promotions all month long across social media channels using the hashtag #SunsetCares.
This is the seventh year Mastronardi Produce is teaming up with Pink Ribbon Produce to support breast cancer awareness and research. Over the past six years, Mastronardi has donated over $100,000 to the National Breast Cancer Foundation.
Mastronardi Produce will also be hosting the Pink Ribbon Retailer Appreciation Ceremony Oct. 19 at 3 p.m. at booth 2738 during the PMA Fresh Summit in New Orleans.