Dole introduces three new bagged salads
Dole introduces three new bagged salads
Dole Fresh Vegetables has introduced three new salads: Spring Garden, Bacon Lettuce Toss and Sweet Baby Lettuces.
Spring Garden is the second in Dole's "Selections of the Season" salad kit line, which features seasonal greens with toppings and a custom dressing tailored to the season. Available March through May, Spring Garden is a light blend of sweet baby lettuces, crisp shredded carrots and crunchy toasted almonds.
Spring Garden, which follows on the heels of the successful launch of Fall Harvest, has a suggested retail price of $3.69 for a 6.5-ounce bag. Selections of the Season salad kits are in the Dole Fresh Discoveries family.
Sweet Baby Lettuces is a new Fresh Discoveries salad blend featuring delicate, tender red and green baby Romaine and leaf lettuces that together create the foundation for a salad with mild and distinctively sweet flavors. Sweet Baby lettuces has a suggested retail price of $2.99 for a five-ounce bag.
The Bacon Lettuce Toss salad kit is a hearty side dish reminiscent of the classic American sandwich, the BLT, with a blend of crisp Romaine and Iceberg lettuces, real bacon bits, crunchy toasted croutons and a Dole proprietary Bacon Ranch Dressing. Bacon Lettuce Toss, in the Fresh Favorites family, has a suggested retail price of $3.69 for a 12.5-ounce bag.
The segmentation of Dole salads Fresh Favorites, Fresh Discoveries and Fresh Organics is based on consumer insight on how they naturally shop the produce section. On the shelf, the salads are grouped by green, red and brown bag graphic bands to illustrate each varietys overall characteristics.
Fresh Favorites salads (green band) are appropriate for simple tastes, family and everyday meals. Fresh Discoveries (red band) products have more intense flavors and are more appropriate for adult everyday meals and when demonstrating creativity for guests. Fresh Organics (brown band) are ready-to-eat organic blends.
Spring Garden is the second in Dole's "Selections of the Season" salad kit line, which features seasonal greens with toppings and a custom dressing tailored to the season. Available March through May, Spring Garden is a light blend of sweet baby lettuces, crisp shredded carrots and crunchy toasted almonds.
Spring Garden, which follows on the heels of the successful launch of Fall Harvest, has a suggested retail price of $3.69 for a 6.5-ounce bag. Selections of the Season salad kits are in the Dole Fresh Discoveries family.
Sweet Baby Lettuces is a new Fresh Discoveries salad blend featuring delicate, tender red and green baby Romaine and leaf lettuces that together create the foundation for a salad with mild and distinctively sweet flavors. Sweet Baby lettuces has a suggested retail price of $2.99 for a five-ounce bag.
The Bacon Lettuce Toss salad kit is a hearty side dish reminiscent of the classic American sandwich, the BLT, with a blend of crisp Romaine and Iceberg lettuces, real bacon bits, crunchy toasted croutons and a Dole proprietary Bacon Ranch Dressing. Bacon Lettuce Toss, in the Fresh Favorites family, has a suggested retail price of $3.69 for a 12.5-ounce bag.
The segmentation of Dole salads Fresh Favorites, Fresh Discoveries and Fresh Organics is based on consumer insight on how they naturally shop the produce section. On the shelf, the salads are grouped by green, red and brown bag graphic bands to illustrate each varietys overall characteristics.
Fresh Favorites salads (green band) are appropriate for simple tastes, family and everyday meals. Fresh Discoveries (red band) products have more intense flavors and are more appropriate for adult everyday meals and when demonstrating creativity for guests. Fresh Organics (brown band) are ready-to-eat organic blends.