Frieda’s exotic produce helps retailers create eye-catching Halloween displays
Frieda’s exotic produce helps retailers create eye-catching Halloween displays
Frieda’s Specialty Produce is prepared to help retailers scare up specialty sales with a wide produce selection and merchandising tips for creating a Halloween destination display for the third year in a row. The company will also support produce sales with an October “Spooky Foods” social media campaign to drive shoppers into stores.
“While shoppers look for creative ideas for their Halloween parties, they are also looking 
Frieda’s is looking to boost specialty produce sales with Halloween destination displays.for a healthy alternative to offset that sugary candy,” Karen Caplan, Frieda’s president and chief executive officer, said in a press release. “The great thing about specialty produce is that many of them are already scary looking! With some suggestions through our social media campaign, shoppers will come to the store looking for the spookiest, healthy items to add to their party menus.”
According to the company, a Haunting Halloween destination display can include Kiwano, Dragon Fruit, Buddha’s Hand Citron, Black Garlic, Rambutans, Ghost Chile, orange and purple Cauliflower, and Stokes Purple Sweet Potato. Frieda’s also offers a variety of seasonal mini pumpkins and ornamental gourds for decoration.
Frieda’s “Spooky Foods” social media campaign encourages consumers to include specialty fruits and vegetables in their Halloween celebrations. Launching in October, the campaign will highlight the second annual Kiwano carving and decorating contest and a “Spooky Foods” Pinterest board, which provides inspiration on Halloween tablescaping and fresh snacking ideas.
“What shoppers see on Facebook and Pinterest inspires them and piques their interest ... how to turn a Kiwano into a little monster or Lychees or Rambutans into eyeballs,” added Caplan. “Our Spooky Foods campaign provides great Halloween ideas and lets shoppers know where they can find those items—in your stores!”
