Misionero promoting new lettuce product
Misionero promoting new lettuce product
Misionero Vegetables, based in Gonzales, CA, introduced Lettuce Stackers — what it refers to as "the perfect size lettuce leaf" — at the Foodservice Produce Marketing Association in July.
The seed variety for Lettuce Stackers was selected for its user-friendly leaf size and its crisp, crunchy texture.
"The uniform leaf size makes it ideal for deli and fast food operations," Dan Canales, vice president of sales and marketing,
Misionero Vegetables' Lettuce Stackerssaid in a press release. "The leaf span allows for a variety of menu applications, such as sandwiches, burgers and wraps without having to trim the leaf."
For this new item, Misionero keyed into three selling points: convenience, reduced labor cost and versatility.
Another selling point for Misionero's Lettuce Stackers is the ability to maintain its texture with hot and cold foods.
Lettuce Stackers is the latest addition to Misionero washed and trimmed product line.