OSO Sweet TV tour fills airwaves around America
OSO Sweet TV tour fills airwaves around America
Super Bowl Sunday was not only a winning day for the Pittsburgh Steelers. That morning, OSO Sweet onions starred in a nationally televised appearance on the popular Fox Network program "Fox & Friends."
OSO Sweet teamed with renowned Junior's Cheesecake of New York to make an on-air appearance in support of the Ronald McDonald Houses charity across America. Each house provides a supportive place to stay for parents while their children are receiving medical treatment.
The creative chefs at Junior's whipped up a special OSO Sweet onion and apple cheesecake to sell at the restaurant's New York outlets. Onion lovers around America could also buy the unique dessert via the Junior's web site. Proceeds will support Ronald McDonald House charities.
This was one part of the 40-plus city TV tour OSO Over America II, which was designed to showcase how versatile OSO Sweet onions are in cooking. "We know it's a bit of a stretch for people to think about onions and dessert, but the purpose is to demonstrate the very high sugar levels of the OSO Sweet and how they can be used in so many interesting ways," said Rodger Helwig, OSO Sweet onion marketing director. "After all, people do love carrot cake."
Special events will also take place at the Ronald McDonald Houses in New York, Chicago and Philadelphia prior to Valentine's Day. In each city, culinary students will vie for prizes in the OSO Sweet Dessert Challenge contest, which will enjoy extensive local media coverage.
The TV tour launched Jan. 14 in San Diego with an appearance on the KNSD-TV "This Weekend" program by Cheffy Baby, a well-known TV cooking personality. He and cookbook author Christy Rost, author of The Family Table, began a six-week media push covering major cities around the United States.
In each cooking segment, the pair demonstrates how OSO Sweets can be used in so many ways, emphasizing how they add a rich, savory component to any cooked dish. "We feel that one of the advantages of OSO Sweets versus other sweet onions is that OSOs maintain their unique crisp texture when cooked. They're the perfect onion whether raw or cooked," Mr. Helwig said.
OSO Sweet onions, in season from January through March, are grown in Chile and distributed throughout the United States by Saven Corp. in Waterford, MI.