Delhaize looks to sell Sweetbay, Harveys
Delhaize looks to sell Sweetbay, Harveys
Belgian-based Delhaize Group has hired Lazard Ltd. to handle the sale of Harveys and Sweetbay, two of its U.S. banners, according to two anonymous sources in a Reuters report.
In the article, Chief Executive Officer Pierre-Oliver Beckers did not comment on Lazard or any other advisors being involved in a potential sale, but he confirmed that the company was looking at options for the banners.
Earlier this year Sweetbay Supermarket closed 35 of its 105 stores, 18 of which were in Sweetbay's home territory of Tampa Bay. All the outlets closed were designated as "underperforming" by Delhaize Group.
Delhaize owned the Kash N' Karry banner, but poor performance and public perception led the company to drop that name and relaunch the chain as Sweetbay in the mid-2000s.