The next chapter for Broccolini
By
Loree Dowse, vice president of marketing and communications for Church Brothers Farms
The next chapter for Broccolini
In an industry built around commodities, brands that achieve lasting brand recognition are rare. Broccolini is one of them.
For more than three decades, its tender stems, delicate florets and naturally sweet flavor have made it a favorite among chefs. From white tablecloth restaurants to fast-casual concepts, Broccolini has become one of the rare produce brands that consumers recognize and ask for by name.
That recognition reflects years of innovation, consistent quality and trusted partnerships throughout the produce industry. At Church Brothers Farms, we are proud to continue that legacy.
Following our acquisition of key assets from Mann Packing, Broccolini is now part of the Church Brothers family. As longtime growers, processors and shippers of premium fresh vegetables, we are committed to providing the quality, reliability and year-round supply that foodservice operators expect while continuing to strengthen one of the industry's most recognized brands.
Broccolini continues to earn its place on today's menus. Its versatility, premium appeal and broad culinary applications align with growing demand for vegetable-forward dishes and globally inspired flavors. Whether roasted, grilled, sautéed or served fresh, it consistently delivers the flavor, texture and presentation chefs depend on.
Strong brands endure because they are built on consistency, trust and a long-term commitment to quality. Those principles have guided the success of Broccolini for decades, and they align closely with the values that have shaped Church Brothers Farms for generations.
Some brands become successful. A select few become synonymous with their category. Broccolini has earned that distinction, and Church Brothers is proud to help write its next chapter.
If you're attending the IFPA Foodservice Conference, we invite you to visit the Church Brothers Farms booth to learn more about our vision for one of the produce industry's most celebrated brands.