Consalo Family Farms added two seasoned industry leaders to its executive team: Bruno Giribaldi as executive vice president of global sourcing and Tom Tobin as senior vice president of business development. These strategic hires reinforce the company’s continued investment in global supply chain excellence and long-term retail partnerships as it approaches its 100th year of farming and distribution.

Giribaldi joins Consalo Family Farms with nearly 20 years of experience in produce sales and category management, bringing deep expertise across blueberries, grapes, avocados and citrus.

Born in Peru, Giribaldi offers an authentic connection to key Latin American growing regions, paired with extensive knowledge of global sourcing dynamics and retail market expansion. Most recently, he served as director of sales, North America at Camposol Fresh, where he played a pivotal role in expanding retail and spot market business across the region.

Prior to Camposol, Giribaldi advanced into leadership roles at Andean Sun Produce (Gold Cup Fresh), where he helped drive growth within the blueberry category. Earlier in his career, he held additional sales positions with Tropical Specialists and Tutto Fresh, further broadening his multi-category experience.

In his role as executive vice president of global sourcing, Giribaldi will lead international procurement strategy with a primary focus on strengthening and expanding Consalo’s global blueberry program, while deepening strategic grower partnerships and enhancing year-round supply capability.

“Bruno’s global perspective and deep category expertise will elevate our sourcing strategy at a critical time of growth,” said Skip Consalo, owner and CEO of Consalo Family Farms. “His understanding of Latin American production, paired with his retail-focused mindset, aligns perfectly with our long-term vision.”

Tobin brings more than 35 years of senior leadership experience in store operations, merchandising, and category and relationship management across the retail and wholesale industries. He has held senior leadership roles with some of the most recognized names in the business, including SuperValu, H-E-B, Walmart, Ulta Beauty and Save A Lot.

Throughout his career, Tobin has built high-performing, collaborative teams, driven impactful partnerships and optimized strategic, profitable sales growth. His deep understanding of retail execution and customer strategy brings a valuable, market-driven perspective to Consalo’s continued growth. His diverse and cross-functional leadership experience uniquely positions him to strengthen Consalo’s customer partnerships and expand its retail footprint in North America.

As senior vice president of business development, Tobin will focus on cultivating new retail and wholesale relationships, expanding existing partnerships and identifying strategic growth opportunities aligned with Consalo’s core categories and branded programs.

Skip Consalo said, “Tom’s extensive background in retail and wholesale brings invaluable insight into our customers’ evolving needs. His expertise and unmatched commitment to our customers will further solidify our role as a trusted category partner to retailers across North America.”

The addition of Giribaldi and Tobin underscores Consalo Family Farms’ commitment to strategic growth, supply chain strength, and customer-focused innovation. As the company continues to build on its legacy of “Farming Freshness Since 1927,” these leadership additions position Consalo for continued expansion in both global sourcing and domestic business development.

Both executives are excited to make their first company appearance at the upcoming SEPC Southern Exposure convention in Orlando, FL, and welcome partners to meet with them at booth No. 631.