“Our primary goals are to connect with retailers, distributors and foodservice partners, share insights on consumer trends and highlight how SweeTango continues to deliver exceptional flavor and quality,” said Jennifer L. Miller, executive director of Next Big Thing. “We’ve developed a focused strategy that prioritizes meaningful conversations with key partners, exploring promotional opportunities and reinforcing the value of premium apples in driving category growth.”

Representatives from its sales and marketing desks will be all over the show floor, including at booths featuring Yes! Apples (No. 332) Fowler Farms (No. 440) and Stemilt Growers (No. 473.)

“Visitors will experience the vibrant SweeTango brand through sampling featuring SweeTango apples,” Miller said. “Those desks will tell the story of our growers and the innovation behind the variety. We will emphasize freshness, flavor and the premium eating experience that sets SweeTango apart. Each team member has clear objectives to maximize engagement and follow-up.”

Those at Next Big Thing understand that consumers are increasingly seeking bold flavors, convenience and transparency in sourcing. 

“We’re responding by amplifying our storytelling around the unique taste profile of SweeTango to intrigue shoppers where they are and supporting retailers with creative merchandising solutions that drive trial and repeat purchases,” Miller said. “Key topics at the show will include consumer demand for premium apples over commodity apples, strategies for driving category growth and the role of digital marketing in influencing purchase decisions. Sustainability and supply chain resilience are also top-of-mind, and we’re eager to share how our grower network is committed to responsible practices.”

One of the big reasons for attending NYPS is networking, and Miller noted that’s critical for success.

“The show provides an invaluable opportunity to strengthen existing partnerships and forge new ones,” she said. “Building trust and collaboration within the industry ensures that SweeTango remains a preferred choice for retailers and consumers alike. A successful show means leaving with actionable connections, new promotional opportunities and insights that help us better serve our partners and consumers. If we’ve sparked excitement about SweeTango and created momentum for the upcoming season, we’ll consider it a win.”

In 2025, the buzz at Next Big Thing has been all about flavor innovation and premium experiences. 

“We’re most excited to see SweeTango continue to delight consumers during the winter months when fresh, flavorful apples are in high demand,” Miller said. “Our marketing efforts will focus on keeping SweeTango top-of-mind as the ultimate snacking apple.”

Going into 2026, the company’s goals include expanding distribution, increasing consumer awareness and driving repeat purchases. 

“We’ll achieve this through strategic partnerships, targeted marketing campaigns and continued investment in quality and sustainability across our grower network,” Miller said. “We want people to know that SweeTango is more than an apple — it’s an experience. Our commitment to innovation, flavor and quality remains unwavering, and we’re excited to collaborate with industry partners to bring that experience to more consumers in 2026 and beyond.”