Sol Melons stands as one of the largest suppliers of winter melons in North America. This integration brings Martori Farms a truly year-round business model, while enabling Fyffes to sharpen its focus on core perennial categories — bananas and pineapples — by dedicating resources and expertise to their continued growth and market leadership.

Martori Farms, founded in 1913, has built its reputation on innovation and stewardship. Best known for its proprietary Kandy Plus cantaloupe, Martori has invested decades in refining melon genetics, enhancing flavor and consistently delivering premium fruit to leading retailers and foodservice providers.

With SOL Group’s vertically integrated farming and distribution network, the combined company will extend these standards across a global footprint, providing continuous supply, broader varietal offerings and enhanced service levels to customers.

“Our goal has always been to deliver melons that exceed consumer expectations—melons that delight with flavour, appearance, and reliability,” said Steve Martori III, CEO of Martori Farms. “The acquisition of SOL Group allows us to extend that promise across all 12 months of the year, while working with an extraordinary team of growers who share our dedication to quality and sustainability.”

Since the appointment of new management in October 2021, Fyffes has deployed transformational practices in its melon business. This included:

• investment in community welfare projects such as medical brigades, medical clinics and healthcare staff, nutrition programs;
• indigenous tree planting and other environmental initiatives;
• enhanced labor practices and policies, including partnerships with the Honduran unions, collective bargaining agreements and human rights assessments;
• upgraded machinery, and culture programs to enhance health, safety and gender equality. 

“Over the past four years, we have made significant investments in our winter melon business — enhancing quality, championing worker health and safety, upholding human rights, supporting community wellbeing, and introducing innovative practices," said Helge Sparsoe, CEO of Fyffes. "The result is a business we are profoundly proud of. As we searched for a buyer, our top priority was to find a company that shares our values — especially when it comes to worker wellbeing, customer service and uncompromising quality. We are confident that under Martori’s leadership, SOL Group’s employees, the land and customers will benefit from this same commitment to sustainability, innovation and excellence.”