A.J. Trucco is having tremendous success marketing Italian kiwi with a little help from the European Flavors' project.

"The program is helping to make consumers aware of the great quality and flavor of the kiwi," Nick Pacia, co-owner of the Bronx, NY-based company, told The Produce News. "We would like the project to be extended to help push the commodity even further."

All Things Organic, the trade show put on by the Organic Trade Association, will co-locate to join the Natural Products Expo East under an agreement that will extend for at least seven years.

Ocean Mist Farms' artichokes will be featured on the History Channel's show Food Tech on Thursday, March 11, at 6 p.m. Pacific time.

The episode, filmed last fall in Castroville, CA, included interviews with grower-owner Hugo Tottino, his daughter, Michele Pecci, and Dale Huss, vice president of artichoke harvesting.

The History Channel's show, Food Tech, is similar to Food Network's Unwrapped in that its host, Bobby Bognar, travels around the country to understand where and how food gets from the ground, farm or even factory all the way to the plate.

TAMPA, FL - Grower-shippers and retailers alike are missing out on opportunities for business from new markets and media, as a series of workshops at the Southeast Produce Council's 2010 Southern Exposure expo, held here March 4-6, revealed.

New opportunities representing hundreds of millions of dollars in new revenues exist from expanding WIC produce voucher programs, trending consumer interests, and industry utilization of social media like Facebook and Twitter.

PHILADELPHIA - After a five-day labor strike that ran from March 1-5, management from the Philadelphia Regional Produce Market along with members of the Teamsters Local 929 announced March 8 that they reached a settlement.

The groups held a joint press conference outside the market on the morning of March 8 after reaching an agreement on the evening of March 5.

In a subsequent interview with The Produce News, Sonny DiCrecchio, executive director of the market, said that he didn't expect the strike and was very happy that it was over.

California Giant Berry Farms in Watsonville, CA, will run a 30-second television commercial in 26 U.S. markets on March 19 heralding the first day of spring.