Dole encourages 'after-dark' banana consumption
Dole encourages 'after-dark' banana consumption
Dole wants people to know that bananas are not just for breakfast.
And to encourage consumers to think of the fruit as a snack for all times of the day and night, the Westlake Village, CA-based marketer has launched the Go Bananas After Dark campaign.
And to encourage consumers to think of the fruit as a snack for all times of the day and night, the Westlake Village, CA-based marketer has launched the Go Bananas After Dark campaign.