Leah Chester-Davis knew she needed to find some way to promote the North Carolina MarketReady educational and informational research program, a partnership of the North Carolina State University College of Agriculture & Life Sciences and the North Carolina Cooperative Extension based in Kannapolis. She did not expect to discover a star.

A California court has ruled that a price-after-sale arrangement is a legitimate way to do business in the fruit and vegetables industry and is different than a consignment sale, which, according to California law, has much more burdensome accounting requirements.

The case, which has been winding though the courts for more than a half- dozen years, involved a California pomegranate grower, his local marketer and terminal market wholesalers around the country.

CASTROVILLE, CA -- Ocean Mist Farms is leveraging the location of its ranches along the Highway 1 corridor in Northern California to generate consumer awareness for the company by installing four, 12-foot-high color signs to face both northbound and southbound traffic.

The four signs, installed the beginning of June, feature a color picture of Hugo Tottino, one of the company's grower-owners.

Bob Moore, chairman and chief executive officer of Intelligent Global Pooling Systems, based in Orlando, FL, was named by Ernst & Young as Florida's Entrepreneur of the Year in the Emerging industries category.

The New Jersey blueberry deal is off to an early start thanks to favorable weather, according to officials at Sunny Valley International Inc.

"Crews started picking a few organic blueberries today at Big Buck Farms in Hammonton, New Jersey," Phil Neary director of operations and grower relations for Sunny Valley International Inc., headquartered in Glassboro, NJ, told The Produce News June 2.

The chairman of a committee developing voluntary national standards for sustainable agriculture, including flowers and potted plants, told The Produce News June 10 that he would resign in frustration when the 58-member committee meets Monday, June 14, because a for-profit firm continues to hold copyright on standards developed by the committee.