Date industry joint promotion focus: Dates are a fresh fruit
Date industry joint promotion focus: Dates are a fresh fruit
It's a common misconception. Dates are often grouped together with such
products as raisins and prunes as common examples of dried fruits. Raisins,
of course, are dried grapes, and prunes are dried plums. To make that point
clear -- and avoid the negative connotation some consumers have of
associating prunes with a geriatric diet -- the California Dried Plum Board (as
it is now called) now markets its products not as prunes but as dried plums.