Indianapolis Fruit applies latest marketing techniques
Indianapolis Fruit applies latest marketing techniques
Indianapolis Fruit Co. Inc. is using the latest technology to help retailers promote its “Garden Cut” brand of processed products.
This summer, the Indianapolis-based firm will be launching a smart phone and iPad application using QR codes to help consumers scan “Garden Cut” packages for additional product information.
Indianapolis Fruit and “Garden Cut” both have Facebook pages and Twitter accounts that are used to promote “Garden Cut” according to Shane Towne, who heads marketing and business development for Indianapolis Fruit.