ST. CHARLES, IL — Operating from a pretty old home that has been converted to an office on a tree-lined street in this idyllic Midwestern town is Blue Creek Produce LLC. The firm is enjoying great momentum within the North American produce business.

Blue Creek was created seven years ago by Roger Riehm, whose family, he said, has the produce trade flowing in its blood.

CHICAGO — Infinite Herbs & Specialties, based in Miami, is expanding its Chicago presence.

Camilo Penalosa, the firm’s vice president of business development, said, “We set up a Chicago operation because we were servicing some retail clients in the region and we would like to also service some foodservice clients.” These firms are not only in Chicago, but are a diverse clientele within the perimeter of an Ohio-St. Louis-Minnesota triangle.

Infinite Herbs first officially entered Chicago a year-and-a-half ago with a small warehouse.

CHICAGO — A strong sales staff is critical to the success of a terminal market company, in the view of Steve Serck, the owner of J.A.B. Produce Inc. on the Chicago International Produce Market.

Thus, he focuses on having a top sales team and providing space on J.A.B.’s sales floor to make it conducive to buying produce. Along one wall of the display area is a clean, orderly and pleasant sales bar for J.A.B. customers. One end of the bar features a coffee stand for customers.

There is a sale board on the wall behind the sales desk to help J.A.B. move special-value items.

CHICAGO — When the Auster Co. closed its doors on the Chicago International Produce Market on Jan. 6, 2011, the firm’s next-door neighbor, Panama Banana Distributing Co., jumped on the opportunity to expand its operations.

Auster formal name was Auster Acquisitions LLC, as reported in The Produce News Jan. 16.

LIBERTYVILLE, IL — The produce brokerage Muller Trading Co. Inc. is systematically expanding its national service, according to Mike Fleming, the company’s sales manager.

Mr. Fleming said that the firm now sells “quite a bit to the Southeast and Southwest, but also to the Northwest” regions of the country. “Our goal is the cover the United States in a few years.”

Cermak Produce Inc. is a family business that has grown over the last 30 years from owning and operating one Chicago area retail grocery store to a dozen. Mike Bousis, the company’s owner, said that the produce-oriented retailer does all of its produce buying through Chicago distributors.

Cermak, which is headquartered in Chicago, buys around 50-60 trailerloads of produce a week from the Chicago International Produce Market, or other local distributors, Mr. Bousis told The Produce News in a mid-May telephone interview.