WASHINGTON -- Sprout producers will get special help in meeting the final produce-safety standards as the Food & Drug Administration announced Feb. 28 the creation of a new Sprouts Safety Alliance to identify best practices for the safe production of sprouts.

The produce industry is awaiting a proposal, which is under review by the White House, that will set federal standards for the production and harvesting of produce under the FDA Food Safety Modernization Act. The agency missed the Jan. 4 deadline that Congress set to publish a proposed rule.

Last year's deadly Listeria outbreak tied to cantaloupe has caused the produce industry to take another look at its handling recommendations, and now the industry is holding four meetings to solicit input on those changes.

The Centers for Disease Control & Prevention blamed last year's outbreak of Listeria monocytogenes that resulted in 146 illnesses and 30 deaths in 28 states to tainted cantaloupe from Colorado-based Jensen Farms.

Denise Donohue, most recently executive director of the Michigan Apple Committee, has left the organization to join Donohue Associates in DeWitt, MI, to provide integrated marketing services for the food and produce industries, including shippers, retailers and related organizations

Del Monte Fresh Produce, based in Coral Gables, FL, launch launched its 500 Sneaker March promotion, which runs through March 31.