Whether he is coaching high school football or busy working for Family Tree Farms Marketing, one thing is certain—22-year-old Brenton Helm thrives on and off the field.

Carrots are considered a "hardware" item with good production and sales year-round, but that does not mean they are without a peak period.

Produce for Kids is celebrating its milestone 10th birthday in 2012 with activities centered around healthy birthday-themed Ideal Meals, PFK web site enhancements, innovative social media initiatives, a media partnership with 24-hour preschool television channel Sprout, and a new and improved look and branding.

DEMAND

Russet shippers were experiencing continuing strong and rising demand on all packs and grades. Row crop shippers have seen persistent minimal demand since the holiday season. Northwest yellow and red onion shippers are seeing modestly improving demand.

TRANSPORTATION & FUEL

Trucks are plentiful in California and Arizona, but rising fuel costs are pushing freight rates higher.

Reminding retailers and consumers alike that pears are a fresh choice during the winter months, Pear Bureau Northwest is holding a nationwide display contest to encourage retailers to creatively promote U.S. pears.

Florida blueberry growers are hoping for a heyday this spring with an exclusive market window that should be even longer than usual because of an early end to the Chilean season and a freeze that wiped out more than half of Georgia's early season crop.