The Canadian Produce Marketing Association’s convention was the starting point for this year's European Flavors, a European Union project for worldwide promotion of the quality and tastiness of fresh and processed European fruit and vegetable products.

European Flavors has already set foot in Calgary, where pears, kiwis, oranges and plums were at the center of a promotion initiative aimed at Canadian consumers.

Branding and success go hand in hand in New York. The Empire State’s Pride of New York program, first developed in 1996, provides instant recognition among consumers for products grown and consumed in New York.

Having leased office space in Leamington, ON, for the past decade, the Ontario Greenhouse Vegetable Growers’ members decided it was time to purchase a building to house the association’s offices. It moved into the new building on Seneca Road in Leamington April 23.

SAN LUIS, CO —  A mass celebrating the Transitional Diaconate Ordination of Brother Clarence Wetegrove, C.R., known to many in the industry as "Clarence the potato guy," took place at Sangre de Cristo Parish in San Luis, CO, on Thursday,

The customer is king at Mike Pirrone Produce, located in Capac, MI. “We’ve always been driven to take care of our customers, no matter what the change is,” President Henry (Butch) DeBlouw told The Produce News on June 12. “We want to be leaders in what we do.”

Van Solkema Produce Co., headquartered in Byron Center, MI, is ready to make the transition to the marketing of its Michigan-grown commodities. “Things are going fairly well,” Owner Jerry Van Solkema told The Produce News on June 18.

The company also has offices in Moultrie, GA and Statesboro, GA. With Georgia squash finishing up, attention has turned to Michigan. “We just started radishes and leafy greens,” Mr. Van Solkema stated. “The radishes have been really nice.”