Chrysal International, with U.S. offices in Miami, and MAC Technologies Development Corp. in Richmond, VA, have agreed on a working partnership that designates ChrysalUSA to market the patented Arrive Alive horticultural foam developed by MAC Technologies.

“Our products were selling well and our business was growing,” said Wayne Castleberry, chief executive officer of MAC Technologies, speaking by phone in late June from the Chrysal International offices in Amsterdam, the Netherlands.

More than 200 exhibitors are expected to show their wares at the FlorEcuador show Oct. 3-6 in Quito, Ecuador, according to a news release from the organizer, HPP International in Amsterdam. The show is also known as Agriflor 2012.

The annual convention of the Society of American Florists will offer a showcase for premier products, a floral design competition, awards for industry leaders and outstanding new varieties of flowers, and a golf tournament.

The meeting Sept. 19-22 at The Breakers resort in Palm Beach, FL, will offer more than 20 education sessions on special event business, staff productivity, holiday sales, color trends and other topics covering sales and marketing, designs, technology and business operations. Workshops will focus on website photography, social media and personal tech support.

“The crowd this year is mildly optimistic, more serious about buying than last year.” That statement by Steven Medeiros, marketing manager at Clearwater Nursery in Nipomo, CA, summed up the sentiments of several vendors at the International Floriculture Expo in Miami Beach, FL, June 19-22.

“Building the Future, One Opportunity at a Time” will be the theme of the Fresh Produce & Floral Council’s Southern California Expo July 17 at the Disneyland Hotel in Anaheim, CA. About 1,500 floral and produce professionals are expected to attend, an FPFC spokesman said in a June 15 interview, and a capacity crowd of 171 exhibitors has reserved all booth space on the show floor.

Mann Packing, based in Salinas, CA, kicked off its annual summer promotion with on-pack instant redeemable coupons and participation in a food conference designed for food writers.