Market Fresh expands tomato line
Market Fresh expands tomato line
Market Fresh Produce, a distributor of a full line of vine-ripe and hothouse tomatoes, has expanded its packaged tomato line with the addition of a two-pack clamshell. This design allows Market Fresh customers to offer consumers large slicing tomatoes either hot house grown or vine ripened at a very competitive price point.
"In markets
where we have introduced this product, the consumer feedback has been outstanding," Steve Phipps, chief executive officer of Market Fresh Produce, said in a press release. "Consumers love the ease of being able to pick up two tomatoes as well as the way the packaging protects the product on display and in transit."
Retail feedback has been positive as well since the new product has resulted in a reduction in shrink.
In addition to tomatoes, Market Fresh also handles a full line of potatoes, sweet potatoes, onions, avocados, peppers and kiwifruit.