“Our mission is more than just selling mangos — it’s about building a thriving category through insight, innovation and collaboration,” said Lavanya Setia, director of marketing at the National Mango Board. “By empowering retailers and educating consumers, we’re creating lasting demand and ensuring mangos are a staple in shopping carts all year long.”
This summer’s initiatives are designed for maximum impact. That starts with driving foot traffic through high-impact displays, smart signage and effective placement, and continues with tools to make execution easy.
Meg Buchsbaum and Angie Thomas, retail account consultants, work directly with produce departments, offering POS materials, training and even funding for demos and sampling. Think of them as your Mango Dream Team.
Looking for grab-and-go success? Use the NMB’s high-traffic display kits.
Want to educate shoppers? Add how-to tips, health facts and variety guides. It’s merchandising made easy — and mango-centric.
National Mango Day
National Mango Day, which falls on July 22, is more than just a date — it’s a fresh promotional opportunity.
The NMB has surprises in store, and they’re built to create buzz. All summer long, national digital ads, influencer partnerships and online engagement are already driving excitement straight to the produce aisle. It’s a surround-sound strategy designed to turn casual buyers into mango loyalists.
Order magnificent mango displays
Scan to order mango POS materials for summer and holidays all year long.
Retailers can now order free point-of-sale materials — colorful signage, bins, demo kits, even ready-to-post content.
It’s the fastest way to bring fresh mango energy to your store this summer.
The feel-good fruit of summer
Mangos bring more than flavor to the produce section — they pack real nutritional value, too. That’s what makes them the ultimate feel-good fruit for summer shoppers.
One three-quarter-cup serving offers 50 percent of daily vitamin C, 8 percent vitamin B6 for natural energy, 8 percent vitamin A for healthy skin and 7 percent daily fiber — all with just 70 calories per serving.
Highlight these benefits in-store and on signage to tell the full mango story — and help shoppers make a nutritional choice they can feel great about.
The bottom line
With year-round availability, strong consumer demand and a powerhouse summer campaign, mangos aren’t just seasonal — they’re essential. With the NMB as a partner, it’s never been easier to make this the biggest mango season yet.
So whether fine-tuning category strategy or just want to bring more fun to the produce aisle, now’s the time to go bold.
