"Mangos bring a wonderful taste experience, and partnering with Squishmallows, a brand known for its fun and appeal, is a perfect match to amplify the enjoyment of summer and peak mango season," said Ramón Ojeda, executive director at the National Mango Board, based in Orlando, FL. "This partnership is a celebration of happiness — through the delicious experience of eating fresh mangos and the uplifting energy that Squishmallows bring to so many."
Running June 16 through July 31, the campaign serves as a celebration of fresh mangos and their place in summer routines — from snacks and smoothies to family shopping trips and seasonal traditions.
Timed to coincide with National Mango Day on July 22, the campaign will feature a nationwide giveaway, providing fans the chance to win limited-edition Squishmallows mango plush toys.
"Squishmallows inspire so much joy, and this collaboration with the National Mango Board is a tasty way to celebrate summer fun," said Sara Rosales Montalvo, senior vice president of communications at Jazwares. "With more than 3,000 Squishmallows, you never know what unexpected place you will find your favorite. This promotion pairs the vibrant world of Squishmallows with fresh mangos to create a unique and playful experience for fans of both brands."
Designed to create excitement around fresh mangos at retail during peak mango season, the activation will highlight the fruit's versatility and nutritional goodness, while connecting with consumers through the popularity and playful appeal of Squishmallows. Mango fans can enter the giveaway by visiting Mango.org/Summer before 11:59 p.m. EST on July 31. Winners will be notified via email.
