When it comes to sweet potatoes, officials at Nash Produce want the produce industry to know that they got all their bases covered.

The Nashville, N.C.-based company offers a wide range of sweet potatoes that take advantage of fertile North Carolina soil and temperate climate to provide a perfect environment for growing what they feel is the world’s best product.

“Today, we are proud to be a leading supplier in the industry with a focus on innovation, high quality produce, and unrivaled service,” said Robin Narron, the company’s marketing director and sales support. “We are considered front-runners in a constantly evolving fresh produce industry and strive to stay ahead of the latest food trends, technological advances and food safety initiatives.”

More than that, Nash Produce officials have worked long and hard to develop a reputation for closely working with its clients to make sure they have everything they need to build sales and profits. The company maintains a strong commitment to best agricultural practices with its experienced  grower base, features state-of-the-art production, storage and transportation technologies and has the capability to provide traceability documentation certifications.

Nash Produce can also provide product according to requested size and weight consistency, comprehensive programs for food safety and continuous improvement through education and professional affiliations.

“Our marketing and sales team do a tremendous job of conveying to customers the adaptability we provide here at Nash Produce,” said Narron, who joined the company just over a year ago and is already enthralled with its overall corporate culture. “With a wide range of value-added products ranging from steamers and micros to tray pack options and private label capabilities, we want customers to know that we can adapt to their needs. Not only do we consider this a competitive advantage, but also, we consider the amount of volume we are able to pack year-round another benefit in doing business with us.”

Narron said that the company will highlight the quality of its sweet potatoes at the IFPA Foodservice Show later this month in Monterrey, CA. “With industry-leading storage facilities, it allows us to provide high quality sweet potatoes year-round,” she said. “Being able to control temperature and humidity in these facilities is a major reason we can provide such high-quality sweet potatoes. Also, we have just finished our new controlled temperature facility back in June are excited about the benefit that this will provide.”

Talking to customers about sustainability is also high on the list at the show. “With this being such a hot topic in the industry currently, we want customers to know that we are taking this seriously,” she said. “We have already taken steps to become more sustainable here at Nash Produce, but we are also looking into new projects. Ultimately, we want retailers and consumers to know that we are taken the initiative on our own instead of simply doing it because we have to.” 

Nash Produce officials want to ensure their customers that they are continuously innovating through marketing strategies and improving the customer experience. “We feel like there is always room for improvement,” Narron added. “Being able to take a step back and review how we can grow our customer experience is imperative. Examples of this include ensuring deliveries are on time and reviewing the quality of our own sweet potatoes to make sure they meet customer expectations. Through continuous improvement we hope that this will further grow our retail business.”

Nash Produce started as a large farming and produce packing/shipping operation focusing on cucumbers.

In 2006, a group of experienced local farmers recognized the need for the company’s facility, purchased the company, and formed Nash Produce. Over the years Nash transitioned away from cucumbers to a more singular focus on sweet potatoes.