Shipping fruits requires the highest level of care and a specific temperature control to preserve the produce’s taste, freshness, texture and aroma. MSC follows highly standardised control procedures to guarantee optimal transport conditions from pick-up to delivery. Your fruit is in safe hands!

At the Produce Marketing Association, we have always championed the joy of fresh fruits, vegetables, and flowers, but never more so than over the last seven months. As our members know, we expanded our Joy of Fresh platform in response to the COVID-19 pandemic to support farmers, growers, and every level of the supply chain during this unprecedented economic downturn. 

Washington state is expecting a smaller crop yield this year. Washington produces 65 percent of the fresh apples grown in the U.S., and as growers are reaching the midway point of harvest, they are observing an approximately 10 percent lighter crop load on the trees than the original estimate released in August.

In a year full of unexpected changes in how we do business with each other and with consumers, one of the themes I will discuss during this year’s State of the Industry at Fresh Summit will be where our greatest opportunities as a global community of fresh produce and floral marketers can be found.

For example, we have witnessed an incredible boom in grocery e-commerce growth. Retailers that invested in their e-commerce experience are reaping the benefits of consumers driven by convenience and safety concerns.

These are challenging times and reports reveal that consumers tend to be attracted to the tried and true, especially when it comes to the food they eat.

“Consumers are seeking familiarity and conveniences amid the COVID-19 pandemic,” said Tom Byrne, president of Monterey, CA-based Growers Express LLC. “Legacy brands tend to bring comfort to consumers in a time where they are feeling anxious.”

After rescheduling its golf tournament from July due to COVID-19 restrictions, the New England Produce Council held its event Tuesday, Oct. 6, at the Indian Pond Country Club in Kingston MA.

The sunny skies, warm air and occasional cool breeze provided the perfect backdrop for the NEPC golf tournament, but it was the smiling faces of the NEPC members and guests that truly made the day spectacular.