Brand identity is at the core of any business. From logo design and brand colors to fonts and name choice, it’s the building blocks that establish what a company hopes to communicate to their customers.

Del Monte Fresh Produce N.A., Inc. is excited to officially announce the launch of its newest product, the exclusive and luxurious Pinkglow pineapple. The Pinkglow pineapple is a novel pineapple with a pink interior, new and uniquely grown by Fresh Del Monte. This pink pineapple is unique to the market, will be available for purchase nationwide starting today, and can only be purchased online through PinkglowPineapple.com.

Sunkist Growers, the 128-year-old fresh citrus marketing cooperative, celebrates the return of citrus season with the classic and vitamin C-packed Navel orange, along with new shopper behavior trends and category management solutions to support retail partners in delivering the best offerings and highest-quality fruit for consumers worldwide. 

As the holiday season approaches, Lipman Family Farms will feature their new fresh-cut green beans at PMA’s virtual Fresh Summit. With shipments starting this month, Lipman’s green beans are ready for retail year-round, just in time for the holiday months when fresh green beans are in high demand.

Available in a high-graphic, microwavable bag to eliminate prep time, Lipman’s fresh-cut green beans are clipped and cleaned to provide a dependable, ready-to-enjoy product. The retail packaging is designed to enhance the shelf life and ensure convenient, fresh produce.

Oppy has recently acquired a 65 percent stake in Eco Farms, a leading avocado grower since 1972 and one of the first to grow and market organic avocados in the U.S.

Watching customers shop the produce department can be an enlightening experience. The way they handle or touch certain items can send silent messages that are often missed.