Smith’s Farm, a leading East Coast grower-shipper of broccoli, cauliflower and potatoes marketed under the Stag brand, announced the hiring of Peter Hallowell as chief financial officer. Hallowell’s established career in finance and the ag industry makes him a perfect fit for the Smith family businesses.

Opal apples, a naturally non-browning, non-GMO apple grown in the U.S., announced the launch of its Crave the Crunch campaign to officially kick off Opal season. The nationwide campaign, which rolls out this month, will seek to highlight Opal’s distinctively crisp and crunchy texture, which fans of Opal have come to know and love.

Del Monte Fresh Produce N.A. Inc., one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, launched its newest product, the Petit Pinkglow pineapple, exclusively in the Dallas market. A mini version of the product that took the internet by storm earlier this month, the Petit Pinkglow is a novel pineapple with a pink interior, uniquely grown by Fresh Del Monte.

Albertsons Cos. Inc. announced that Mary Beth West has been appointed to its board of directors.

West has a proven track record of innovation and transformation across myriad facets of retail. She began her career at Kraft Foods, and over the course of 21 years of working on some of the food industry’s most iconic brands like Kraft Macaroni and Cheese, Oreo and Maxwell House coffee, she was named chief marketing officer in 2007.

This year has ushered in a new era of retail, and customers are asking for retailers to show up differently.

As the new sales director at Mission Produce, Brooke Becker is responsible for managing outside purchases and utilization of product. Her responsibilities include analyzing volume trends that impact North American retail, wholesale, and foodservice businesses, and guiding domestic sales staff on price and market conditions.