Demand for SunGold kiwifruit pushing for year-round supply
Demand for SunGold kiwifruit pushing for year-round supply
Since the launch of Zespri’s SunGold kiwifruit into the American market six years ago, demand for its nutrient-dense, sweet-tropical flavor has made it one of the fastest growing fruits in the fruit bowl. A combination of creative sampling, a new vertically designed package, and an effective consumer campaign has contributed to a sales increase of over 31 percent in net sales (total U.S.) for this season.