Key to sustained avocado sales growth
Key to sustained avocado sales growth
Avocados have found their way onto the tables of an increasing number of U.S. households as the category continues to develop and cement its place as one of the largest categories in fresh produce. A recent study by the Hass Avocado Board, available here for free, revealed that purchases of avocados have increased substantially over a four-year period (2016-19). The study indicates that the growth is coming from a growing segment of “Super” avocado shoppers.