Apeel announced an expanded partnership network made up of more than 20 avocado industry leaders using Apeel’s plant-based protection in the United States, Latin America and Europe. New partners join Apeel's current global network to provide year-round supply, longer-lasting external and internal quality, and quantifiable sustainability benefits to supply chain stakeholders.

The bulk of Mexico’s table grape deal is to run from the first week of May until mid-July, according to the Sonora Grape Growers Association (AALPUM).  The group announced its 2021 grape estimate in a Zoom meeting late on March 30. 

GRAPEVINE, TX – At 8 a.m. on March 26, a remarkable event occurred within the framework of the Viva Fresh Expo.  The expo was hours away from its launch, except that golfers were undoubtedly getting psyched for a perfect tournament day to kick off the expo.  While not on the official docket, this meeting was very much within Viva Fresh’s spirit and objective.

Shenandoah Growers Inc., one of the nation’s leading and largest certified organic indoor farming companies with products available in most major retailers across the U.S., announced Cameron Geiger as chief operating officer as the company enters its next phase of transformational growth. Geiger will report to Shenandoah Growers President Phillip Karp and serve on the company’s executive leadership team.

The California Avocado Commission is extending its consumer advertising campaign, “The best avocados have California in them,” with new creative designs that playfully illustrate the California lifestyle, connecting the fruit with the locale. Pre-season media launched in winter with a series of video ads released on the commission’s YouTube channel to build anticipation for the season. In-season media launched in March and continues through summer to support the peak availability of this season’s California avocado crop.

The boards of directors of the Produce Marketing Association and United Fresh Produce Association have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products as a vital cornerstone of public health.