Sprouts merchandising team creates customer connections
By
Tim Linden
Sprouts merchandising team creates customer connections
By
Tim Linden
Sprouts Farmers Market Chief Merchandising Officer Scott Neal succinctly defines the role of his team as creating the connections between the chain’s products and its customers.
“We are an attribute driven retailer and we need to curate the selections and create the assortment that speaks to our customers,” he said.
Produce departments that keep their spuds tucked away in the back are missing out on natural growth opportunities, advised Ross Johnson, vice president of retail for the Idaho Potato Commission. No matter what the demographics of a retailer’s market are, savvy potato merchandising can help propel higher sales through the entire produce department.