PRO*ACT Crop Update: Late-season pressure in Salinas Valley
By
Joey Piedimonte
PRO*ACT Crop Update: Late-season pressure in Salinas Valley
By
Joey Piedimonte
As we move through the back half of August, the fall transition is beginning to take shape in the Salinas Valley. While volume has remained relatively steady, several factors are starting to chip away at yields and quality.
Lately, lighter weights have become more common, especially in Romaine and Iceberg boxes. Some shippers are diverting products into secondary labels due to appearance and sizing issues. Premium labels are still available, but substitutions are becoming more common across the industry.
Get the large salad bowls out along with your favorite salad dressings. This is the ideal time to promote those summer salads for backyard BBQs, parties, family gatherings or camping. Plan a nice ad flyer section of all lettuce varieties to draw those customers.