It’s time for a reset in how we think about digital metrics.

For years, companies leaned heavily on impressions and reach as the primary indicators of performance. While those numbers are easy to report, they rarely tell the full story, because visibility alone doesn’t drive behavior.

Today’s consumer isn’t passively scrolling. They’re making decisions in real time, saving ideas for later, clicking through for solutions and ultimately choosing what makes it onto their grocery list.

There’s a lot moving right now, and not much of it is easing up. We’ve got weather, disease pressure and transition gaps all hitting at once. Supply is tight, markets are elevated and flexibility is going to matter over the next few weeks.

Canadian Produce Marketing Association President Ron Lemaire delivered a clear and confident message April 29 at the Association’s 2026 annual convention: Canada’s fresh produce sector operating under real pressure — but it is not breaking.

Addressing industry leaders from across the supply chain, Lemaire framed the state of the sector around a central theme of adaptive capacity — the ability of the produce industry to flex, adjust, and perform under sustained strain while continuing to deliver food security, affordability and resilience for Canadians.

Florida Thai guava season has officially started. Tropical fruit grower and importer Tierra Suelta produces the crunchy, snackable tropical fruit at its home ranch in Homestead, FL.

The U.S. Department of Agriculture has imposed sanctions on 12 produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act. These sanctions include suspending the businesses’ PACA licenses and barring the businesses’ principal operators from engaging in PACA-licensed business or other activities without USDA approval.

The following businesses and individuals are currently restricted from operating in the produce industry:

A.V. Thomas Produce's operations have achieved certification through the Equitable Food Initiative, a groundbreaking program that brings together growers, farmworkers, retailers and consumer groups to transform agriculture through higher standards. 

EFI certification is awarded to operations that meet more than 300 rigorous standards focused on food safety, environmental stewardship and improved working conditions. A.V. Thomas Produce successfully earned this certification following an independent, third-party assessment conducted by SCS Global Services.