Tops, Flashfood stopping food waste, boosting fresh sales
Tops, Flashfood stopping food waste, boosting fresh sales
Since partnering together just shy of two years ago, Tops and Canadian-based Flashfood have already made a remarkable impact on the environment. In this short period of time Tops shoppers, which include over 6,500 customers, have helped Flashfood divert nearly half a million pounds of food from landfills.
Flashfood's impact in North America is robust, reaching more than 1.7 million users and diverting more than 38 million pounds of food waste from landfills, saving more than 73,193,090 pounds of CO2e emissions from entering the atmosphere. For those unfamiliar with the program, Flashfood is an interactive in-store food waste program available at 50 Tops locations that allows customers to purchase food nearing its sell-by date. Items like produce, meat, deli, bakery and dairy, may be listed at up to 60 percent off on the Flashfood app and then available for pick up at one of the designated Tops Friendly Market locations.
How Flashfood works is Tops will post flash sales of its surplus food items on the mobile Flashfood app available on Google Play or the Apple Store. Shoppers can search and purchase food directly on the app and then collect their purchased items at the designated Flashfood area at Tops! It's a win for the store, the shopper, and the environment!
“When people think of climate change, they think of cars and planes and factories. They don't realize what a massive contributor food waste is to our warming planet,” said Josh Domingues, Flashfood founder and CEO. “This Earth Day, we’re thrilled to be celebrating our partnership with Tops, a leader in environmental stewardship and responsible practices.”
“We are always working on ways to leverage technology to create a better shopping experience for our customers,” said Jill Sirica, manager, digital marketing for Tops. “Since expanding Flashfood last year to reach more of our customers we have seen a marked increase in its use by our customers